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This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1CROSS BORDER MARKET SEGMENTATION3 2THE GLOBAL GREEN CONSUMER3 2.1Definition3 2.1.1The Body Shop6 2.1.2The product policy of The Body Shop6 2.2Reasons for the emergence of global green consumers7 2.3Problems in researching8 2.4Green marketing10 2.5Opportunities for the international marketer now and in the future12 2.6Limitations of marketing such an international cross cultural segment13 3CONCLUSION14 REFERENCE LIST15 APPENDICES18 Seminar paper aus dem Jahr 2007 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 74,0, Northumbria University, Veranstaltung: International Marketing Management, 18 Quellen im Literaturverzeichnis.

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